Price Management


Last Updated 25 November 2021
Read 4 minutes
PricesGoodsPrice management

# What types of prices exist

You can manage the following:

  • Current price. This is the price at which one can purchase a product on Ozon.

  • Price before discounts. This price will be displayed as crossed out, and buyers will see the discount percentage. Learn more about the price before discounts.

  • Ozon Premium Price. This price is what Ozon Premium subscribers will be able to buy the product at. Read more about the Ozon Premium price.

You can also see the following:

  • Minimum price on Ozon. This is the lowest price for the product in question on Ozon.

  • Market price. This is the lowest price for the product in question on other sites. Learn more about the market price. You are recommended to stick to the minimum market price, as this way, your item will be shown higher when buyers search on the Ozon website.

# Restrictions

The price before discounts must be higher than the current price.

The Ozon Premium price must be lower than the current price by:

  • at least 20 rubles if the current price is up to 400 rubles;

  • at least by 5% of the current price if that price is from 401 through 10,000 rubles;

  • at least 500 rubles if the current price is over 10,000 rubles.

Examples:

Current price Ozon Premium price
200 ✔ 180
✘ 195
2,000 ✔ 1,900
✘ 1,950
20,000 ✔ 19,500
✘ 19,900

# Too low or too high prices

There are minimum and maximum price thresholds for all products. The minimum threshold for all categories is 20 rubles. The maximum threshold depends on the product category and is calculated accounting for the cost of delivery to the buyer. Download a file with the maximum price thresholds.

The price of the product must be:

  • Higher than or equal to the minimum threshold.

  • Lower than or equal to the maximum threshold.

The restriction applies when you update the price or create a new product. If you offer products that are already available on Ozon at less than the minimum threshold or more than the maximum threshold, the restriction does not apply to them.

# Updating product prices

To make your offer attractive to the buyer, consider the minimum price of the product. It can be seen on its PDP in the Price monitoring block.

After updating the prices, the product may be dropped from promos.

You can edit prices:

  • In your profile: go to Products → Product list or Prices Product prices. Click on the price of the desired item and edit the prices on its PDP.

  • In an XLS file: go to Prices → Update prices, download the template, fill it in, and upload the file.

In the file, on the "Products and Prices" sheet, specify the new prices or discounts. Edit only the fields in the green columns; the other values will be calculated automatically. If you don't want to change a price, leave the cell blank, and it will keep its old value. You can also configure the auto-application of recommended prices.

# If a product is participating in a promo

If a product is participating in a promo, it will be dropped from all promos after:

  • updating its current price, if the new price is lower than the promo price;

  • auto-applying the recommended price, if the new price is lower than the promo price.

You will have to re-configure the promo participation.

You can view the list and end dates of a product's promos. To do so:

  1. In your profile, go to Products →Product list or Prices → Product prices and click on the price of the desired product. This will open its PDP.

  2. In the Price management section, select Current price including promos:

The top block displays the price at which the item is currently available. To see the price after all promos are over, select Current price excluding promos in the price control panel.

Learn more about the price of products participating in multiple promos.

# If a product is participating in an Ozon promo

If a product is participating in an Ozon promo, you will see an Ozon promotion mark next to its current price on the Products → Product list or Price → Product prices page. Ozon pays you the difference between the price of a product participating in an Ozon promo and the price excluding the promo. The payment for the sale of the product will be calculated based on the price you set for the product.

The price including the Ozon promo will also be shown on the PDP.

The price on the PDP may differ from the price including the Ozon promo, as displayed on Products → Product list or Prices → Product prices. This is possible if Ozon promos are not available to all users. For example, those only available through the use of a special promo code.

# Price update history

You can see the history of product price updates. To do so:

  1. In your profile, go to Products →Product list or Prices → Product prices and click on the price of the desired product. This will open its PDP.

  2. In the Price history section, click on the Download XLS button.

The history file will be downloaded. Updated prices will be highlighted: